The project is about attracting educationally disadvantaged adults back to education, and to help them become successful learners.

The project targets both nationals and non-national disaffected adult learners, who for a variety of reasons have undergone negative learning experiences.

The challenge is to persuade these disaffected adults to re-engage with education, which would have tremendous benefits in terms of their social inclusion and personal development. Using adult education students as ambassadors, the project will provide an alternative and successful means to reach out to these adult disaffected learners.

These ambassadors are people whose life histories disaffected learners can relate to and identify with. Ambassadors are far more appealing to potential adult education students and therefore much more effective when used as a marketing tool than traditional methods.

Within 4 different cultural situations in the Netherlands, Ireland, Lithuania and Sweden, local partners will develop and use training programs for ambassadors.

It is the challenge for ambassador trainers to create training programs using assignments in new meaningful learning environments, preparing potential ambassadors for their role in attracting and re-motivating educationally disadvantaged adults. This project aims to create and test a model for ambassadors that can be used in adult education centres throughout Europe.

The project will comprise the following steps: producing a systematic model for an ambassador project; testing the model in several countries; evaluating the test and modify the model; creating resources for using the model; testing the model in a larger network; valorisation; dissemination.